Field notes

Operator notes from the trenches.

No SEO fluff. No regurgitated frameworks. Just what's actually working inside live accounts this week.

May 10, 2026·12 min

The Mumbai D2C Playbook: Seven Lessons From 250+ Projects

Eight years, 120+ clients and 250+ projects later — here is the operating system DigiBrio uses to take Indian brands from sporadic spikes to compounding growth.

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Creative

Apr 28, 2026·6 min

The 70/20/10 rule for ad creative

How we structure creative pipelines so testing never starves and winners always scale.

AI Content

Apr 14, 2026·9 min

Inside our AI UGC engine

From script to 40 variants in 6 hours — the prompt stack we shipped this quarter.

E-commerce

Mar 30, 2026·7 min

Shopify CRO: 12 tests that moved the needle this quarter

Real lifts, real screenshots, no theory.

Brand

Mar 18, 2026·5 min

Personal brand is the new performance channel

Why founder-led content is outperforming paid for B2B brands right now.

Data

Mar 4, 2026·10 min

Stop optimizing for ROAS. Optimize for contribution margin.

The dashboard rebuild that changed how we report to clients.

Strategy

Feb 22, 2026·11 min

How to audit a stuck D2C brand in 48 hours

Our internal playbook, redacted only where it matters.

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